Google Tag · Status at source date: Newsletter archive
Data Manager adds ActiveCampaign as a native direct integration
Google has updated Data Manager to include ActiveCampaign as a supported direct integration, allowing advertisers to connect CRM and email marketing data directly to Google Ads without relying on third-party connectors. The integration supports creating Customer Match audiences and importing offline conversion data.
What changed
The supported integrations list now includes BigQuery, HubSpot, Salesforce, and ActiveCampaign.
Why it matters for advertisers
For you, this means ActiveCampaign users can now sync CRM data to Google Ads with greater reliability and fewer configuration steps than community connector workarounds previously required.
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Original newsletter text and archive evidence
Data Manager adds ActiveCampaign as a native direct integration
Google has updated Data Manager to include ActiveCampaign as a supported direct integration, allowing advertisers to connect CRM and email marketing data directly to Google Ads without relying on third-party connectors. The integration supports creating Customer Match audiences and importing offline conversion data. The supported integrations list now includes BigQuery, HubSpot, Salesforce, and ActiveCampaign.
For you, this means ActiveCampaign users can now sync CRM data to Google Ads with greater reliability and fewer configuration steps than community connector workarounds previously required.
Source captured . No explicit first-contributor label was provided for this update.
