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EU coalition calls for a binding DMA non-compliance decision against Google search self-preferencing
A broad coalition of industry associations, consumer organisations, and digital rights groups has formally called on the European Commission to adopt a binding non-compliance decision against Alphabet under Article 6(5) of the Digital Markets Act, which prohibits self-preferencing in general online search. The coalition states that two years of investigation, one year of preliminary findings, and compliance discussions have produced no meaningful change, and that remedies and fines must make continued non-compliance economically unviable.
What changed
A DMA non-compliance decision carries potential fines of up to 10% of global annual turnover.
Why it matters for advertisers
For you, this means the DMA enforcement timeline against Google is accelerating: a substantive non-compliance ruling would represent a structural change to how Shopping and vertical results are surfaced across European search.
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EU coalition calls for a binding DMA non-compliance decision against Google search self-preferencing
A broad coalition of industry associations, consumer organisations, and digital rights groups has formally called on the European Commission to adopt a binding non-compliance decision against Alphabet under Article 6(5) of the Digital Markets Act, which prohibits self-preferencing in general online search. The coalition states that two years of investigation, one year of preliminary findings, and compliance discussions have produced no meaningful change, and that remedies and fines must make continued non-compliance economically unviable. A DMA non-compliance decision carries potential fines of up to 10% of global annual turnover.
For you, this means the DMA enforcement timeline against Google is accelerating: a substantive non-compliance ruling would represent a structural change to how Shopping and vertical results are surfaced across European search.
Source captured . No explicit first-contributor label was provided for this update.
