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Google Search Central: median mobile homepage now 2.3MB: triple its 2015 size
Google Search Central has flagged that the median mobile homepage has reached 2.3MB: three times its 2015 size. A new podcast episode covers HTML bloat and its implications for the 2MB Googlebot fetch limit, identifying hidden bloat sources including JSON-LD and inline SVGs, and noting that faster networks do not resolve the processing overhead large pages impose on crawling and rendering.
Why it matters for advertisers
For you, this means revisiting page weight as a crawl-efficiency issue: particularly for JavaScript-heavy pages where inline scripts and schema markup are adding to the fetched byte count rather than loading from external files.
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Google Search Central: median mobile homepage now 2.3MB: triple its 2015 size
Google Search Central has flagged that the median mobile homepage has reached 2.3MB: three times its 2015 size. A new podcast episode covers HTML bloat and its implications for the 2MB Googlebot fetch limit, identifying hidden bloat sources including JSON-LD and inline SVGs, and noting that faster networks do not resolve the processing overhead large pages impose on crawling and rendering.
For you, this means revisiting page weight as a crawl-efficiency issue: particularly for JavaScript-heavy pages where inline scripts and schema markup are adding to the fetched byte count rather than loading from external files.
Source captured . No explicit first-contributor label was provided for this update.
