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EU Political Ads confirmation deadline is March 31, 2026

Written by Paid Media Collective
IN BRIEF

Google Ads requires advertisers to confirm whether their campaigns contain European Union political ads by March 31, 2026. The setting can be confirmed in Campaign Settings under "EU political ads," in bulk from the Campaigns section, or set once at account level to apply across campaigns.

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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means confirming your EU political ads status before the deadline to avoid campaign disruptions.

Perspective from the original PMC newsletter.

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    Original newsletter text, contributor labels and media for this update.

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Original newsletter text and archive evidence

EU Political Ads confirmation deadline is March 31, 2026

Google Ads requires advertisers to confirm whether their campaigns contain European Union political ads by March 31, 2026. The setting can be confirmed in Campaign Settings under "EU political ads," in bulk from the Campaigns section, or set once at account level to apply across campaigns. For you, this means confirming your EU political ads status before the deadline to avoid campaign disruptions.

Source captured . No explicit first-contributor label was provided for this update.

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