Google Merchant Center · Status at source date: Newsletter archive
[From Prev. Editions] Creator Partnerships is now populated with a searchable creator database
Google's Creator Partnerships section in Google Ads is now populated with searchable creator profiles, making it a free influencer marketing platform. The feature includes search filters by keyword and views, a centralised dashboard for creator communications, and built-in access to email addresses.
![Original newsletter image: [From Prev. Editions] Creator Partnerships is now populated with a searchable creator database](/_next/image?url=%2Fnews%2Farchive-2026%2F15506848f12868f0491f8f0c.webp&w=3840&q=75&dpl=dpl_8d5fX4Qzr2kaN2JUin5Yfj6TTfs1)
What changed
Adam Treboutat, who manages $5.5M/month in Google Ads spend, shared a detailed playbook: start with small to mid-size creators (2.5K-50K average views) where rates are more affordable, filter by location to match your target geography, and run creator content as partnership ads across Performance Max and Demand Gen.
Why it matters for advertisers
For you, this means YouTube influencer discovery and outreach can now happen directly within Google Ads at no additional cost.
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Original newsletter text and archive evidence
[From Prev. Editions] Creator Partnerships is now populated with a searchable creator database
Google's Creator Partnerships section in Google Ads is now populated with searchable creator profiles, making it a free influencer marketing platform. The feature includes search filters by keyword and views, a centralised dashboard for creator communications, and built-in access to email addresses. Adam Treboutat, who manages $5.5M/month in Google Ads spend, shared a detailed playbook: start with small to mid-size creators (2.5K-50K average views) where rates are more affordable, filter by location to match your target geography, and run creator content as partnership ads across Performance Max and Demand Gen.
For you, this means YouTube influencer discovery and outreach can now happen directly within Google Ads at no additional cost.
Source captured . No explicit first-contributor label was provided for this update.
