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Google Ads · Status at source date: Newsletter archive

Google Ads API requires multi-factor authentication for new OAuth tokens from April 21

Written by Paid Media Collective
IN BRIEF

Google has announced that the Google Ads API will require MFA for all new OAuth 2.0 refresh tokens starting April 21, 2026, with enforcement rolling out over the following weeks. Existing OAuth refresh tokens continue to work without interruption.

Multi-factor authentication requirement for the Google Ads API
Source image from ads-developers.googleblog.comView full-size image

What changed

Service account workflows are not affected. Users without 2-step verification enabled will be prompted to set it up before generating new tokens.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means ensuring all developer and agency team members who generate Google Ads API credentials have 2-step verification enabled before April 21: any new token generation after that date without MFA will be blocked.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterGoogle Ads Developer Blog

    Linked from the original newsletter. The source publication date has not been independently confirmed.

  3. Source referenced in newsletterCory Liseno

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Original creator unverified

The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.

Attribution evidence and limitations

Full attribution review pending.

A source link alone does not establish original authorship.

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Published on this site

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Original newsletter text and archive evidence

Google Ads API requires multi-factor authentication for new OAuth tokens from April 21

Google has announced that the Google Ads API will require MFA for all new OAuth 2.0 refresh tokens starting April 21, 2026, with enforcement rolling out over the following weeks. Existing OAuth refresh tokens continue to work without interruption. Service account workflows are not affected. Users without 2-step verification enabled will be prompted to set it up before generating new tokens.

For you, this means ensuring all developer and agency team members who generate Google Ads API credentials have 2-step verification enabled before April 21: any new token generation after that date without MFA will be blocked.

Source captured . No explicit first-contributor label was provided for this update.

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