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Google Ads Data Manager adds US state privacy restriction setting
A new setting in Google Ads Data Manager lets you restrict how user data is used for audiences in US states with strict privacy laws. Users in those states will not be added to your audience segments, reducing compliance risk.
Why it matters for advertisers
For you, this means if a client lacks a proper Consent Management Platform, this setting offers a baseline safeguard, though it is not a full replacement for consent tooling.
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Original newsletter text and archive evidence
Google Ads Data Manager adds US state privacy restriction setting
A new setting in Google Ads Data Manager lets you restrict how user data is used for audiences in US states with strict privacy laws. Users in those states will not be added to your audience segments, reducing compliance risk. For you, this means if a client lacks a proper Consent Management Platform, this setting offers a baseline safeguard, though it is not a full replacement for consent tooling.
Source captured . No explicit first-contributor label was provided for this update.
