Google Ads · Status at source date: Documentation
Google publishes a Commerce Media partner directory
A help page now lists ten commerce media partners whose inventory can be bought through Google Ads, with onboarding links for each: Altex (Romania), Blinkit, Instamart, Myntra and Zepto (India), Drogasil and Droga Raia (Brazil), Noon (UAE), PCHome (Taiwan) and Shopee (Southeast Asia). The page says the list may change and does not describe formats. Retail media in those markets can be planned from Google Ads, so check the onboarding terms with each partner before committing budget.
What changed
What this means in practice
A partner directory is a starting point for evaluating inventory, not proof that every listed retailer offers the same formats, countries, measurement or buying terms. The presence of an onboarding link does not by itself mean an advertiser account is eligible to buy immediately. Separate discovery from an approved media plan.
For each relevant market, identify the retailer whose customers and products match the campaign. Then confirm the available inventory, account-linking requirements, destination rules, reporting and commercial terms with that partner. A campaign intended to sell through one retailer should not assume that another partner's setup or conversion definitions carry over.
The practical value is a more structured shortlist. Record the partner, market, official onboarding URL and unresolved buying requirements in the plan, then compare the proposed activity with the same commercial objective used for other retail-media spending. The directory can change, and the October coverage date is not evidence that all ten relationships launched together.
The directory is an entry point for research, not a comparison of partner performance. Confirm market coverage, onboarding, available formats, measurement and any partner-specific commercial requirements directly. Being listed does not establish that an advertiser is already eligible or that all ten partners offer the same capabilities.
Sources & contributor credit
- Source referenced in newsletterGoogle Ads Help
Date, scope and credit reconciled with the published Week 43 newsletter.
- Newsletter coveragePaid Media Collective Week 43
Date, scope and credit reconciled with the published Week 43 newsletter.
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Credits reflect the editor's latest changes. Original authorship has not been independently verified for this version.
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