Hana Kobzová
PPC specialist and founder
PPC News Feed
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Explore Hana’s work
Shows, ideas and places to learn from Hana Kobzová.
Browse by format. Each card shows the recorded connection.
Channels & websites1
Videos4
Google Ads Does Not Convert on the First Click
Aaron Young discusses why a Google Ads click is not necessarily an immediate conversion and frames campaign evaluation around how people move through a buying journey.
Image: Aaron Young | Google Ads | Define Digital Academy
AI Just Broke This Google Ads Account [Inside Google Ads Episode 139]
Jyll Saskin Gales uses a client case to explain why an AI chatbot recommendation to change Google Ads bidding can fail without account context, adequate conversion data and reliable CRM value tracking.
Image: Jyll Saskin Gales | Google Ads Coach
How We Structure Performance Max Asset Groups for Ecommerce
Imane Arjdal explains a Performance Max asset-group structure for ecommerce, covering feed-only versus full assets, starting scope and grouping products by marketing and sales needs.
Image: KeyCommerceNewsfeed62
A "Policy summary" page appears under Admin > Policy
Hana Kobzová reports a Policy Summary page under Admin in Google Ads. Her 24 October account observation describes a consolidated view of policy issues affecting the account, ads and asset groups.
Image: Hana Kobzová
Google documents AI review summaries in Search ads for four markets
A new help page describes AI-generated review summaries that can appear with Search ads in the US, the UK, Australia and India in English, on all devices and positions, across verticals except sensitive ones such as pharmaceuticals. The summaries are positive-only, cannot be edited by the advertiser, show only when Google predicts they will improve performance, and the page describes no opt-out. Sachin Patel reported the test in September. Review language you did not write may sit beside your ad, so keep your rated reviews current in Merchant Center and third-party sources.
Image: Google Ads Help
Demand Gen accepts HTML5 ads, but serves them only on the Display Network
The HTML5 help page now says HTML5 ads can be connected to Demand Gen campaigns, where they serve exclusively on the Google Display Network and not on YouTube, Discover, Maps or Gmail. The upload eligibility rules are unchanged: an account older than 90 days with more than $9,000 lifetime spend and a good policy history, or an application with more than $1,000 spend under extra criteria. Rich-media creative can join Demand Gen without reaching its video surfaces, so weigh that against the extra production cost.
Image: Google Ads HelpThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 148 pts
Contribution points
148 contribution points · 37 credited works · #8 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →24 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition