Industry · Status at source date: Newsletter archive
Google explores allowing sites to opt out of AI Overviews and AI Mode
Google is exploring ways to let websites opt out of AI generative search features, including AI Overviews and AI Mode. No specific mechanism has been confirmed yet.

Why it matters for advertisers
For you, this means publishers and content owners may gain more control over whether their content appears in AI-generated search results, which could affect how traffic flows from Google Search.
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Original newsletter text and archive evidence
Google explores allowing sites to opt out of AI Overviews and AI Mode
Google is exploring ways to let websites opt out of AI generative search features, including AI Overviews and AI Mode. No specific mechanism has been confirmed yet. For you, this means publishers and content owners may gain more control over whether their content appears in AI-generated search results, which could affect how traffic flows from Google Search.
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