Google Ads · Status at source date: Newsletter archive
Google launches Direct Offers pilot for exclusive deals in AI Mode
Google has introduced Direct Offers, a new Google Ads pilot that lets advertisers present exclusive discounts to high-intent shoppers directly in AI Mode. The feature works alongside PMax and Standard Shopping campaigns, using AI to determine when to display offers based on shopper intent.
What changed
Advertisers upload promo codes via Merchant Centre and maintain full control: the system only uses verified offers.
Why it matters for advertisers
For you, this means a new way to convert browsers into buyers in AI Mode, currently available to select partners, including Petco, e.l.f. Cosmetics, Samsonite, and Rugs USA.
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Original newsletter text and archive evidence
Google launches Direct Offers pilot for exclusive deals in AI Mode
Google has introduced Direct Offers, a new Google Ads pilot that lets advertisers present exclusive discounts to high-intent shoppers directly in AI Mode. The feature works alongside PMax and Standard Shopping campaigns, using AI to determine when to display offers based on shopper intent. Advertisers upload promo codes via Merchant Centre and maintain full control: the system only uses verified offers. For you, this means a new way to convert browsers into buyers in AI Mode, currently available to select partners, including Petco, e.l.f. Cosmetics, Samsonite, and Rugs USA.
Source captured . No explicit first-contributor label was provided for this update.
