Google Merchant Center · Status at source date: Newsletter archive
Google Merchant Centre expands promotion types with subscriptions, abbreviations, and Brazil payment methods
Google Shopping has updated its promotion policies to support additional promotion types starting January 2026. New supported promotions include subscription fee discounts (e.g., "Get first month free" or "95% off for 2 months"), common abbreviations such as BOGO, B1G1, MRP, and MSRP, and, in Brazil only, payment method-specific promotions, including cashback to digital wallets.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
Why it matters for advertisers
For you, this means greater flexibility when setting up promotions in Merchant Centre, particularly for subscription-based products and the Brazilian market.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletter•
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Merchant Centre expands promotion types with subscriptions, abbreviations, and Brazil payment methods
Google Shopping has updated its promotion policies to support additional promotion types starting January 2026. New supported promotions include subscription fee discounts (e.g., "Get first month free" or "95% off for 2 months"), common abbreviations such as BOGO, B1G1, MRP, and MSRP, and, in Brazil only, payment method-specific promotions, including cashback to digital wallets. For you, this means greater flexibility when setting up promotions in Merchant Centre, particularly for subscription-based products and the Brazilian market.
Source captured . No explicit first-contributor label was provided for this update.
