Google Merchant Center · Status at source date: Newsletter archive
Google relaxes product landing page out-of-stock requirements
Google has updated product landing page requirements for Google Shopping, walking back the strict "grey out the add-to-cart button" rule for out-of-stock products. Emmanuel Flossie has flagged the change in its practical scope: the requirement is no longer strict; advertisers are not categorically required to use the greyed-out option; and other compliant treatments of the out-of-stock state are now acceptable.
What changed
The shift matters for merchants who had been planning feed-level remediations against the original strict rule, particularly for platforms where the add-to-cart button is a global theme component rather than a per-product control.
Why it matters for advertisers
For you, this means that UK, EU, and global Shopping advertisers can deprioritise the remediation of the greyed-out button if the project hasn't already been completed. Worth confirming with your platform team whether the simpler alternative treatments now allowed are easier to implement than the original strict requirement, and re-routing implementation effort accordingly.
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Google relaxes product landing page out-of-stock requirements
Google has updated product landing page requirements for Google Shopping, walking back the strict "grey out the add-to-cart button" rule for out-of-stock products. Emmanuel Flossie has flagged the change in its practical scope: the requirement is no longer strict; advertisers are not categorically required to use the greyed-out option; and other compliant treatments of the out-of-stock state are now acceptable.
The shift matters for merchants who had been planning feed-level remediations against the original strict rule, particularly for platforms where the add-to-cart button is a global theme component rather than a per-product control.
For you, this means that UK, EU, and global Shopping advertisers can deprioritise the remediation of the greyed-out button if the project hasn't already been completed. Worth confirming with your platform team whether the simpler alternative treatments now allowed are easier to implement than the original strict requirement, and re-routing implementation effort accordingly.
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