Emmanuel Flossie is the founder of FeedArmy and a specialist in Google Shopping, Google Ads and Merchant Center. He helps ecommerce merchants improve product feeds and manage advertising accounts. Alongside consulting and management work, he publishes technical guides that explain product data requirements, platform changes and common Merchant Center problems.
Explore Emmanuel’s work
Shows, ideas and places to learn from Emmanuel Flossie.
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Channels & websites3
Videos23
Google Ads & GA4 Tracking Setup for Shopify (GTM Tutorial) V3.1
The creator describes setting up Google Ads remarketing, conversion and enhanced-conversion tracking, plus Google Analytics, for Shopify through Google Tag Manager.
Image: FeedArmyWhat To Check Content API vs Merchant API - 6 Potential Issues!
FeedArmy presents a troubleshooting discussion about potential problems following a Content API to Merchant API migration.
Image: FeedArmyHow To Check Image Sizes in Bulk for Google Merchant Center
The description outlines a Google Sheets workflow for auditing product-image dimensions and image counts across a Merchant Center catalogue.
Image: FeedArmyNewsfeed23
Merchant Center mileage allowance field applies to German vehicle finance listings
Google documents an optional mileage_allowance field for German vehicle instalment listings, linking finance or lease mileage caps to advertised payment terms.
Image: Google Merchant Center HelpSupplemental-feed controls appear alongside Merchant Center automatic import
Emmanuel Flossie observed supplemental-feed controls when the primary Merchant Center source used Google's automatic import. He explicitly notes that the option may have existed for longer, so this is a workflow observation rather than a dated launch.
Image: Emmanuel FlossieMerchant API migration: check the connections around your feed
Emmanuel Flossie’s 26 August checklist covers product IDs, attribute rules, supplemental sources, feed labels, remarketing IDs and conversion cart data after migration. Compare identifiers and source relationships with your previous setup before changing campaigns. This is a practical troubleshooting reference, not evidence that every account has a migration fault.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 84 pts
Contribution points
84 contribution points · 21 credited works · #18 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →19 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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