Google Ads · Status at source date: Newsletter archive
Google's "Top Pages" sitelink appears in Search results
Arpan Banerjee has spotted a new "Top Pages" sitelink surfacing in Google Search ads. The format groups an advertiser's most relevant pages into a single sitelink-style unit, expanding the ways Google can present those sitelinks beneath the main ad.
What changed
It is an early sighting rather than a confirmed rollout, and sits alongside the wider run of sitelink and asset format tests this week. The practical interest is in how much control advertisers will have over which pages surface.
Why it matters for advertisers
For you, this means another sitelink presentation may be entering Search, with implications for how your site structure is represented in ads. Worth keeping sitelink assets well organised so that any automated grouping reflects the pages you would choose to feature.
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Original newsletter text and archive evidence
Google's "Top Pages" sitelink appears in Search results
Arpan Banerjee has spotted a new "Top Pages" sitelink surfacing in Google Search ads. The format groups an advertiser's most relevant pages into a single sitelink-style unit, expanding the ways Google can present those sitelinks beneath the main ad.
It is an early sighting rather than a confirmed rollout, and sits alongside the wider run of sitelink and asset format tests this week. The practical interest is in how much control advertisers will have over which pages surface.
For you, this means another sitelink presentation may be entering Search, with implications for how your site structure is represented in ads. Worth keeping sitelink assets well organised so that any automated grouping reflects the pages you would choose to feature.
Source captured . No explicit first-contributor label was provided for this update.
