Google Merchant Center · Status at source date: Newsletter archive
Google Shopping Ads testing product title and image A/B testing in Merchant Centre
Google is testing a new A/B testing feature for Shopping Ads within Google Merchant Centre Next. The Experiments tab under Products allows select merchants to run experiments on product titles and images.
What changed
Ginny Marvin confirmed the feature was teased at Google Marketing Live last year and is currently being tested with a small number of merchants, with broader availability expected.
Why it matters for advertisers
For you, this means native A/B testing for Shopping creative is coming, allowing you to test which product titles and images drive better performance without third-party tools.
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Original newsletter text and archive evidence
Google Shopping Ads testing product title and image A/B testing in Merchant Centre
Google is testing a new A/B testing feature for Shopping Ads within Google Merchant Centre Next. The Experiments tab under Products allows select merchants to run experiments on product titles and images. Ginny Marvin confirmed the feature was teased at Google Marketing Live last year and is currently being tested with a small number of merchants, with broader availability expected. For you, this means native A/B testing for Shopping creative is coming, allowing you to test which product titles and images drive better performance without third-party tools.
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