Industry · Status at source date: Newsletter archive
Google sunsets third-party rates for hotel ads
Google will stop serving third-party rates in Hotel Ads from 30 September 2026, after which affected campaigns will no longer run. Performance Max for Travel Goals continues to serve on Search, Display, and YouTube.
Why it matters for advertisers
For you, this means hotel advertisers on third-party rates must move to a direct price feed, so line up an integration partner or Hotel Centre account before the deadline.
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Original newsletter text and archive evidence
Google sunsets third-party rates for hotel ads
Google will stop serving third-party rates in Hotel Ads from 30 September 2026, after which affected campaigns will no longer run. Performance Max for Travel Goals continues to serve on Search, Display, and YouTube. For you, this means hotel advertisers on third-party rates must move to a direct price feed, so line up an integration partner or Hotel Centre account before the deadline.
Source captured . No explicit first-contributor label was provided for this update.
