Google Tag · Status at source date: Newsletter archive
Google Tag Gateway adds one-click Google Cloud Platform integration in beta
Google Tag Gateway is rolling out a GCP integration that enables one-click deployment via an External Application Load Balancer. The feature allows advertisers to host Google's tagging technologies on a first-party domain, adding resilience against Apple's Intelligent Tracking Prevention and ad blockers.
What changed
Previously, Cloudflare was the only automated deployment option.
Why it matters for advertisers
For you, this means an easier path to first-party tagging infrastructure if you're already using Google Cloud Platform.
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Google Tag Gateway adds one-click Google Cloud Platform integration in beta
Google Tag Gateway is rolling out a GCP integration that enables one-click deployment via an External Application Load Balancer. The feature allows advertisers to host Google's tagging technologies on a first-party domain, adding resilience against Apple's Intelligent Tracking Prevention and ad blockers. Previously, Cloudflare was the only automated deployment option. For you, this means an easier path to first-party tagging infrastructure if you're already using Google Cloud Platform.
Source captured . No explicit first-contributor label was provided for this update.
