Co-founder and analytics developer
8-bit-sheep and Simmer
Simo Ahava is an analytics developer and co-founder of 8-bit-sheep and the technical marketing education platform Simmer. His blog, tools and templates focus on web analytics, Google Tag Manager and related development work. He also writes Simmer’s newsletter and helps technical marketers connect measurement implementation with a deeper understanding of the systems involved.
Shows, ideas and places to learn from Simo Ahava.
Browse by format. Each card shows the recorded connection.
Technical-marketing and analytics conversations. The selected episode with Barbara Galiza compares attribution approaches and discusses incrementality alongside practical measurement concerns.
Image: Juliana Jackson and Simo AhavaSimo Ahava’s 28 August guide explains the Status link in the Community Template Gallery. It shows imported GitHub commits and associated errors, helping template authors investigate missing updates. Some messages remain undocumented or inconsistent; the page is not a reliable diagnostic for an initial submission that never validated.
Image: Original source mediaSimo Ahava has flagged that Google Tag Manager now automatically restores full capabilities to containers installed on the /gtag/ path rather than /gtm/, which previously ran only Google tags. A GTM container ID (GTM-XXXX) in either snippet now unlocks all tags, while a Google tag ID, such as G- or AW-, still permits only Google tags.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Google is adding a server-side GTM control that blocks the browser calls made by Google Ads and Floodlight tags, flagged by Simo Ahava. The change relates to Google Ads' shift in how it responds to the consent state and to Google Signals when linked to a GA property.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
40 contribution points · 9 credited works · #33 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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