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Microsoft Advertising · Status at source date: Newsletter archive

Google tests third-party endorsements directly in Search Ads

Written by Paid Media Collective
IN BRIEF

A new ad extension has been spotted showing third-party endorsement content, such as a PCMag review badge, directly under Search Ads. The feature was first flagged by Sarah Blocksidge and later confirmed by Search Engine Land.

Original newsletter image: Google tests third-party endorsements directly in Search Ads
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means Google may be testing a way to surface external credibility signals within ad placements.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterSEO Community

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Original creator unverified

The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.

Attribution evidence and limitations

Full attribution review pending.

A source link alone does not establish original authorship.

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FOLLOW THE PEOPLE BEHIND THIS UPDATE
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Google tests third-party endorsements directly in Search Ads

A new ad extension has been spotted showing third-party endorsement content, such as a PCMag review badge, directly under Search Ads. The feature was first flagged by Sarah Blocksidge and later confirmed by Search Engine Land. For you, this means Google may be testing a way to surface external credibility signals within ad placements.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 5) 🦸♀️ · 2 Feb 2026