Microsoft Advertising · Status at source date: Newsletter archive
AI Max rolls out globally for Search campaigns
Microsoft Advertising is rolling out AI Max globally as an optional Search campaign suite, covering expanded query matching, text customisation, and final URL optimisation. Navah Hopkins surfaced the rollout first, with Barry Schwartz amplifying it.
Why it matters for advertisers
For you, this means Microsoft Search gains a Google-style automation layer, so test it in a controlled campaign with brand controls, URL rules, and search-term monitoring defined in advance.
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AI Max rolls out globally for Search campaigns
Microsoft Advertising is rolling out AI Max globally as an optional Search campaign suite, covering expanded query matching, text customisation, and final URL optimisation. Navah Hopkins surfaced the rollout first, with Barry Schwartz amplifying it. For you, this means Microsoft Search gains a Google-style automation layer, so test it in a controlled campaign with brand controls, URL rules, and search-term monitoring defined in advance.
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