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Google to allow online lottery ads in Peru from 8 July
Google has updated its Gambling and Games policy to allow online lottery advertisements in Peru from 8 July 2026, in its advertising policy help centre. Eligible advertisers must hold a favourable technical opinion from Peru's Ministry of Women and Vulnerable Populations (MIMP) and complete Google's country-specific certification before running ads.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
It continues Google's pattern of opening regulated gambling categories market by market under strict certification.
Why it matters for advertisers
For you, this means advertisers in the Peruvian online lottery market gain a compliant route to advertise, provided they hold the right authorisation. Worth confirming MIMP technical-opinion status and completing certification before the policy takes effect on 8 July.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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Attribution evidence and limitations
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Original newsletter text and archive evidence
Google to allow online lottery ads in Peru from 8 July
Google has updated its Gambling and Games policy to allow online lottery advertisements in Peru from 8 July 2026, in its advertising policy help centre. Eligible advertisers must hold a favourable technical opinion from Peru's Ministry of Women and Vulnerable Populations (MIMP) and complete Google's country-specific certification before running ads. It continues Google's pattern of opening regulated gambling categories market by market under strict certification.
For you, this means advertisers in the Peruvian online lottery market gain a compliant route to advertise, provided they hold the right authorisation. Worth confirming MIMP technical-opinion status and completing certification before the policy takes effect on 8 July.
Source captured . No explicit first-contributor label was provided for this update.