Google Ads · Status at source date: Newsletter archive
Google Ads will allow online lottery ads in Vietnam from 24 June
Google has announced an update to its Gambling and Games policy that, as of 24 June 2026, will allow online gambling advertisements in Vietnam by entities authorised by Vietlott to promote online lotteries. Advertisers must be an authorised agent of Vietlott and complete Google's country-specific certification before running ads.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
It is a narrow, market-specific opening rather than a broad change, continuing Google's pattern of unlocking regulated categories country by country under strict certification requirements.
Why it matters for advertisers
For you, this means advertisers operating in the Vietnamese lottery market gain a compliant route to advertise, provided they hold the right authorisation. Worth confirming Vietlott agent status and completing certification before the policy takes effect on 24 June.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Ads Policy
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Ads will allow online lottery ads in Vietnam from 24 June
Google has announced an update to its Gambling and Games policy that, as of 24 June 2026, will allow online gambling advertisements in Vietnam by entities authorised by Vietlott to promote online lotteries. Advertisers must be an authorised agent of Vietlott and complete Google's country-specific certification before running ads.
It is a narrow, market-specific opening rather than a broad change, continuing Google's pattern of unlocking regulated categories country by country under strict certification requirements.
For you, this means advertisers operating in the Vietnamese lottery market gain a compliant route to advertise, provided they hold the right authorisation. Worth confirming Vietlott agent status and completing certification before the policy takes effect on 24 June.
Source captured . No explicit first-contributor label was provided for this update.
