LinkedIn Ads · Status at source date: Newsletter archive
LinkedIn hidden ad formats beyond Thought Leader and Message ads
There are three LinkedIn ad placements that most people ignore that can improve efficiency:
What changed
Text Ads: Desktop only, incredibly cheap on a CPM basis. The play is volume; you can rack up impressions for almost nothing compared to standard feed placements. Creative matters more than you'd think: faces, bold text overlays, even copy that says "Don't click on me" have driven clicks. If you're running account-based campaigns and need consistent visibility without blowing through budget, text ads should be running in the background.Spotlight Ads: Also desktop only, similar to text ads but with personalisation. Spotlight ads pull the user's profile picture directly into the creative, making the ad look as if it were built specifically for them. CPMs are significantly lower than sponsored content.CTV Ads: This lets you place ads on third-party video networks, such as Hulu, using LinkedIn's targeting. You can target a specific account list and serve video ads on their TVs. You can also whitelist specific providers and control exactly where your ads show up. The catch is that CTV requires more upfront investment: creative needs to be high-quality because it's appearing on actual TV screens.
Why it matters for advertisers
For you, this means exploring placements beyond the feed if you care about efficiency and reaching people in different environments.
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Original newsletter text and archive evidence
LinkedIn hidden ad formats beyond Thought Leader and Message ads
There are three LinkedIn ad placements that most people ignore that can improve efficiency:
Text Ads: Desktop only, incredibly cheap on a CPM basis. The play is volume; you can rack up impressions for almost nothing compared to standard feed placements. Creative matters more than you'd think: faces, bold text overlays, even copy that says "Don't click on me" have driven clicks. If you're running account-based campaigns and need consistent visibility without blowing through budget, text ads should be running in the background.Spotlight Ads: Also desktop only, similar to text ads but with personalisation. Spotlight ads pull the user's profile picture directly into the creative, making the ad look as if it were built specifically for them. CPMs are significantly lower than sponsored content.CTV Ads: This lets you place ads on third-party video networks, such as Hulu, using LinkedIn's targeting. You can target a specific account list and serve video ads on their TVs. You can also whitelist specific providers and control exactly where your ads show up. The catch is that CTV requires more upfront investment: creative needs to be high-quality because it's appearing on actual TV screens.
For you, this means exploring placements beyond the feed if you care about efficiency and reaching people in different environments.
Source captured . No explicit first-contributor label was provided for this update.
