Google Merchant Center · Status at source date: Newsletter archive
Merchant Centre rolls out an AI performance report.
Select Merchant Centre accounts now show an AI performance report inside Analytics, surfacing AI Mode and AI Overviews data for your products. Metrics include query groups users type into AI search, share of voice for those terms, term popularity, and popular product attributes, following help documentation first spotted by Hana Kobzová and interface digging by Brodie Clark.
Why it matters for advertisers
For you, this means the first product-level visibility into AI search surfaces, so check whether your account has the report and baseline the data early.
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Merchant Centre rolls out an AI performance report.
Select Merchant Centre accounts now show an AI performance report inside Analytics, surfacing AI Mode and AI Overviews data for your products. Metrics include query groups users type into AI search, share of voice for those terms, term popularity, and popular product attributes, following help documentation first spotted by Hana Kobzová and interface digging by Brodie Clark. For you, this means the first product-level visibility into AI search surfaces, so check whether your account has the report and baseline the data early.
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