Google Meridian · Status at source date: Newsletter archive
Meridian Scenario Planner brings no-code MMM to marketers
Google has launched Scenario Planner for Meridian, addressing one of the persistent barriers to Marketing Mix Modelling adoption: the technical expertise required to extract actionable insights. According to a recent Harvard Business Review Analytic Services report, nearly 40% of marketers surveyed say their organisations struggle to connect MMM outputs to real-world business decisions.
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What changed
Scenario Planner provides a user-friendly interface for experimenting with budget scenarios, delivering real-time ROI estimates without coding. Teams can collaborate directly within the tool, transforming MMM from a retrospective "what happened" exercise into a forward-looking planning instrument. As Harikesh Nair, Senior Director of Data Science & Engineering, notes, the tool "transforms the conversation from a look back at what happened to a collaborative plan for what's next, regardless of technical expertise." For you, this means going from measurement insights to business decisions without needing data science resources to operationalise.
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Original newsletter text and archive evidence
Meridian Scenario Planner brings no-code MMM to marketers
Google has launched Scenario Planner for Meridian, addressing one of the persistent barriers to Marketing Mix Modelling adoption: the technical expertise required to extract actionable insights. According to a recent Harvard Business Review Analytic Services report, nearly 40% of marketers surveyed say their organisations struggle to connect MMM outputs to real-world business decisions.
Scenario Planner provides a user-friendly interface for experimenting with budget scenarios, delivering real-time ROI estimates without coding. Teams can collaborate directly within the tool, transforming MMM from a retrospective "what happened" exercise into a forward-looking planning instrument. As Harikesh Nair, Senior Director of Data Science & Engineering, notes, the tool "transforms the conversation from a look back at what happened to a collaborative plan for what's next, regardless of technical expertise." For you, this means going from measurement insights to business decisions without needing data science resources to operationalise.
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