Google Meridian · Status at source date: Newsletter archive
Meridian Studio pilots a Cloud-based UI for MMM at enterprise scale
Meridian Studio is a new Google Cloud-built enterprise platform that empowers measurement teams to build, manage, and customise Meridian models at scale through a UI-based workflow. The platform offers faster compute, enterprise-level model deployment, and the ability to run hundreds of models simultaneously: maintaining the open-source Meridian methodology while adding data security, automation, and ease-of-use features.
What changed
Google will invite a limited number of participants to pilot Meridian Studio from July through December 2026. Pilot requirements: current Meridian open-source user, using or willing to use BigQuery for pre-modelling data collection/storage, and willing to test the product end-to-end and share ongoing feedback. Meridian Studio will be available as a free module in Google Cloud at launch, with users responsible for associated Cloud consumption costs once it becomes generally available.
Why it matters for advertisers
For you, this means enterprise measurement teams running Meridian at scale should evaluate Studio as a structural upgrade from the open-source command-line workflow. Particularly relevant for organisations where MMM execution has been a bottleneck for specialised analysts. Availability: Pilot July–December 2026, Global, All.
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Meridian Studio pilots a Cloud-based UI for MMM at enterprise scale
Meridian Studio is a new Google Cloud-built enterprise platform that empowers measurement teams to build, manage, and customise Meridian models at scale through a UI-based workflow. The platform offers faster compute, enterprise-level model deployment, and the ability to run hundreds of models simultaneously: maintaining the open-source Meridian methodology while adding data security, automation, and ease-of-use features.
Google will invite a limited number of participants to pilot Meridian Studio from July through December 2026. Pilot requirements: current Meridian open-source user, using or willing to use BigQuery for pre-modelling data collection/storage, and willing to test the product end-to-end and share ongoing feedback. Meridian Studio will be available as a free module in Google Cloud at launch, with users responsible for associated Cloud consumption costs once it becomes generally available.
For you, this means enterprise measurement teams running Meridian at scale should evaluate Studio as a structural upgrade from the open-source command-line workflow. Particularly relevant for organisations where MMM execution has been a bottleneck for specialised analysts.
Availability: Pilot July–December 2026, Global, All.
Source captured . No explicit first-contributor label was provided for this update.
