Meta Ads · Status at source date: Newsletter archive
Meta adds ad sequencing for Awareness and Engagement campaigns
Meta now lets you sequence ads within Awareness and Engagement campaigns. You set a frequency target, add at least two ads, publish the campaign disabled, then enable ad sequencing at the ad set level to arrange delivery order.
What changed
You can repeat the full sequence or just the last ad.
Why it matters for advertisers
For you, this means you can now control the order in which your audience sees your ads, opening up storytelling workflows without needing reservation campaigns.
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Original newsletter text and archive evidence
Meta adds ad sequencing for Awareness and Engagement campaigns
Meta now lets you sequence ads within Awareness and Engagement campaigns. You set a frequency target, add at least two ads, publish the campaign disabled, then enable ad sequencing at the ad set level to arrange delivery order. You can repeat the full sequence or just the last ad. For you, this means you can now control the order in which your audience sees your ads, opening up storytelling workflows without needing reservation campaigns.
Source captured . No explicit first-contributor label was provided for this update.
