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Meta Ads · Status at source date: Newsletter archive

Meta Ads introduce Threads integration and new breakdowns

Written by Paid Media Collective
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Meta Ads adds five new features, including Threads integration and new breakdowns

Original newsletter image: Meta Ads introduce Threads integration and new breakdowns
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What changed

Now you can add Threads to Meta Business Suite via Settings > Accounts.The "Sponsored" label is changing to "Ad" on Facebook and Instagram.A new Country and audience segment breakdown (under Geography) shows country-level data split by new, engaged, and existing customers, requiring audience segments to be defined in Advertising settings.The Reels trending topic breakdown lets you view Reels trending ads by selected topic.New reporting dimensions enable Threads account management within Business Suite.

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Original newsletter text and archive evidence

Meta Ads introduce Threads integration and new breakdowns

Meta Ads adds five new features, including Threads integration and new breakdowns

Now you can add Threads to Meta Business Suite via Settings > Accounts.The "Sponsored" label is changing to "Ad" on Facebook and Instagram.A new Country and audience segment breakdown (under Geography) shows country-level data split by new, engaged, and existing customers, requiring audience segments to be defined in Advertising settings.The Reels trending topic breakdown lets you view Reels trending ads by selected topic.New reporting dimensions enable Threads account management within Business Suite.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 4) 🦸♀️ · 26 Jan 2026