Meta Ads · Status at source date: Newsletter archive
Meta Ads introduces AI prompts for audience targeting
Meta Ads Manager is testing a feature that lets advertisers describe their target audience using natural language prompts instead of manually selecting detailed targeting options. Advertisers can enter full text, keywords, or hashtags.
What changed
Meta then searches for available, detailed targeting options to match the prompt and displays the selected interests, along with explanations of how each matches. Options can be removed individually.
Why it matters for advertisers
For you, this means audience building could become faster, though early testing suggests outputs remain broad. Consider using prompts as a discovery tool alongside manual refinement.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Meta Ads introduces AI prompts for audience targeting
Meta Ads Manager is testing a feature that lets advertisers describe their target audience using natural language prompts instead of manually selecting detailed targeting options. Advertisers can enter full text, keywords, or hashtags. Meta then searches for available, detailed targeting options to match the prompt and displays the selected interests, along with explanations of how each matches. Options can be removed individually. For you, this means audience building could become faster, though early testing suggests outputs remain broad. Consider using prompts as a discovery tool alongside manual refinement.
Source captured . No explicit first-contributor label was provided for this update.
