Meta Ads · Status at source date: Newsletter archive
Meta rolls out "Push delivery to this ad" to more accounts
Meta is widening access to a "Push delivery to this ad" feature. At the ad level, when an ad set contains more than one ad, advertisers can select a specific ad, open "Show more options" beneath the multi-advertiser ads setting, and enable a toggle that pushes delivery to that ad.
What changed
They set a percentage of the daily campaign budget for Meta to spend on the chosen ad, and a duration of 1 to 30 days.
Meta tends to concentrate its budget on certain ads within an ad set, leaving newer ads short of the spend they need to prove themselves. The control allows forcing enough delivery to a new creative to gather meaningful data, rather than pausing the rest of the ad set to give it room.
Why it matters for advertisers
For you, this means advertisers can guarantee spend to a new creative for a defined window instead of leaving delivery entirely to the algorithm. Worth using it to test promising new ads that are being starved of impressions, running the push long enough to gather statistically useful data.
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Original newsletter text and archive evidence
Meta rolls out "Push delivery to this ad" to more accounts
Meta is widening access to a "Push delivery to this ad" feature. At the ad level, when an ad set contains more than one ad, advertisers can select a specific ad, open "Show more options" beneath the multi-advertiser ads setting, and enable a toggle that pushes delivery to that ad. They set a percentage of the daily campaign budget for Meta to spend on the chosen ad, and a duration of 1 to 30 days.
Meta tends to concentrate its budget on certain ads within an ad set, leaving newer ads short of the spend they need to prove themselves. The control allows forcing enough delivery to a new creative to gather meaningful data, rather than pausing the rest of the ad set to give it room.
For you, this means advertisers can guarantee spend to a new creative for a defined window instead of leaving delivery entirely to the algorithm. Worth using it to test promising new ads that are being starved of impressions, running the push long enough to gather statistically useful data.
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