Microsoft Advertising · Status at source date: Newsletter archive
Microsoft adds Neustar for Customer Match
Microsoft Advertising has added Neustar as a Customer Match partner, documented in its help centre. Advertisers gain another identity provider for building match audiences.
Why it matters for advertisers
For you, this means more onboarding routes for first-party data on Microsoft, so check whether Neustar fits your existing data stack.
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Original newsletter text and archive evidence
Microsoft adds Neustar for Customer Match
Microsoft Advertising has added Neustar as a Customer Match partner, documented in its help centre. Advertisers gain another identity provider for building match audiences. For you, this means more onboarding routes for first-party data on Microsoft, so check whether Neustar fits your existing data stack.
Source captured . No explicit first-contributor label was provided for this update.
