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Google Ads · Status at source date: Newsletter archive

Multi-Party Approval for Google Ads - Tutorial is now available

Written by Paid Media Collective
IN BRIEF

Google introduced multi-party approval, a security feature that requires a second administrator's authorisation before high-risk account changes take effect. Actions that trigger approval requests include adding, removing, or changing user roles.

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What changed

When an administrator initiates a sensitive change, another administrator must approve or deny the request. Requests expire after 20 days if not acted upon. Administrators can also revoke their own pending requests from the Access and Security page.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means enabling multi-party approval adds a layer of protection against unauthorised account access and hijacking.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

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  2. Source referenced in newsletterGoogle Ads YouTube

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Original newsletter text and archive evidence

Multi-Party Approval for Google Ads - Tutorial is now available

Google introduced multi-party approval, a security feature that requires a second administrator's authorisation before high-risk account changes take effect. Actions that trigger approval requests include adding, removing, or changing user roles. When an administrator initiates a sensitive change, another administrator must approve or deny the request. Requests expire after 20 days if not acted upon. Administrators can also revoke their own pending requests from the Access and Security page.

For you, this means enabling multi-party approval adds a layer of protection against unauthorised account access and hijacking.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 10) 🦸♀️ · 9 Mar 2026