Google Ads · Status at source date: Newsletter archive
PMax Animated Clips are generated via Veo directly in Asset Studio
Nikki Kuhlman has spotted Animated Clips, now available in Performance Max campaigns inside Asset Studio. Advertisers upload a source image; the system enhances it and generates multiple variations, with each selected enhanced image producing two animated video clips.
What changed
Up to five animated clips can be added per asset group, and clips currently appear in Display previews. Thomas Eccel identified the feature as Veo running automatically within PMax: making it an image-to-video pipeline that activates without having to navigate to a separate tool.
Why it matters for advertisers
For you, this means PMax campaigns with strong still image assets can now generate lightweight video variants automatically: worth testing, particularly for campaigns where full video production has not been prioritised.
Perspective from the original PMC newsletter.Sources & contributor credit
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Full attribution review pending.
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
PMax Animated Clips are generated via Veo directly in Asset Studio
Nikki Kuhlman has spotted Animated Clips, now available in Performance Max campaigns inside Asset Studio. Advertisers upload a source image; the system enhances it and generates multiple variations, with each selected enhanced image producing two animated video clips. Up to five animated clips can be added per asset group, and clips currently appear in Display previews. Thomas Eccel identified the feature as Veo running automatically within PMax: making it an image-to-video pipeline that activates without having to navigate to a separate tool.
For you, this means PMax campaigns with strong still image assets can now generate lightweight video variants automatically: worth testing, particularly for campaigns where full video production has not been prioritised.
Source captured . No explicit first-contributor label was provided for this update.
