Google Ads · Status at source date: Newsletter archive
PMax gains native channel performance over time view
Axel Falck has spotted a new native view in Performance Max called "Channel performance over time," displaying how each channel (Search, YouTube, Display, etc.) contributes to results as a stacked time-series graph, with a filter to toggle between performance metrics and investment. The view was previously only available via custom scripts.
What changed
The format makes it immediately visible when one channel is dominating: typically Search in feed-only Shopping configurations: and how that distribution shifts over time.
Why it matters for advertisers
For you, this means faster diagnostics for PMax channel imbalances: access them directly from the PMax campaign interface and use them to identify whether video or Display placements are genuinely utilised or whether spend is collapsing to a single channel.
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Original newsletter text and archive evidence
PMax gains native channel performance over time view
Axel Falck has spotted a new native view in Performance Max called "Channel performance over time," displaying how each channel (Search, YouTube, Display, etc.) contributes to results as a stacked time-series graph, with a filter to toggle between performance metrics and investment. The view was previously only available via custom scripts. The format makes it immediately visible when one channel is dominating: typically Search in feed-only Shopping configurations: and how that distribution shifts over time.
For you, this means faster diagnostics for PMax channel imbalances: access them directly from the PMax campaign interface and use them to identify whether video or Display placements are genuinely utilised or whether spend is collapsing to a single channel.
Source captured . No explicit first-contributor label was provided for this update.
