Google Ads · Status at source date: Newsletter archive
Performance Max gains placement and age exclusions
Microsoft Advertising is rolling out Audience ads placement exclusions within Performance Max, alongside age exclusions and age and gender targeting. Controls advertisers had on Google's PMax arrive on Microsoft's.
Why it matters for advertisers
For you, this means Microsoft PMax gets real brand-safety and audience levers, so review default settings on active campaigns.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterMicrosoft Advertising
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Performance Max gains placement and age exclusions
Microsoft Advertising is rolling out Audience ads placement exclusions within Performance Max, alongside age exclusions and age and gender targeting. Controls advertisers had on Google's PMax arrive on Microsoft's. For you, this means Microsoft PMax gets real brand-safety and audience levers, so review default settings on active campaigns.
Source captured . No explicit first-contributor label was provided for this update.
