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Google Ads · Status at source date: Newsletter archive

Reference images now guide AI image generation in Google Ads

Written by Paid Media Collective
IN BRIEF

The Generated tab in the Google Ads image picker now accepts reference images. You can add products, people, backgrounds, or style references so Google AI matches your intended look, alongside a 1,500-character prompt and new advanced options.

Original newsletter image: Reference images now guide AI image generation in Google Ads
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image

What changed

Generated images are stored for 14 days.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means AI imagery can finally follow your brand's visual style, so feed it real product shots rather than prompting from scratch.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Contributor profile linked as the sourceLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Attribution evidence and limitations

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Reference images now guide AI image generation in Google Ads

The Generated tab in the Google Ads image picker now accepts reference images. You can add products, people, backgrounds, or style references so Google AI matches your intended look, alongside a 1,500-character prompt and new advanced options. Generated images are stored for 14 days. For you, this means AI imagery can finally follow your brand's visual style, so feed it real product shots rather than prompting from scratch.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 223 · 27 Jul 2026