Google Ads · Status at source date: Newsletter archive
Search Partner Network gets full placement reporting
Google Ads has rolled out full placement reporting for the Search Partner Network, which is surfaced via the PPC News Feed. Advertisers can now see specific placement-level performance data across the Search Partner Network: closing the long-standing gap where Search Partners delivered traffic with effectively no placement visibility.
What changed
The change directly addresses the Anthony Higman commentary from Week 19 about the data-collection asymmetry between what Google takes and what Google shows.
The structural value is that practitioners can now run actual diagnostics on Search Partner traffic quality: identifying which placements are delivering converting traffic, which are wasting spend, and which warrant exclusion. The previous workflow of "exclude Search Partners entirely or accept the black box" now has a third option: data-driven placement-level optimisation.
Why it matters for advertisers
For you, this means Google Ads accounts with Search Partners enabled should plan a structured Search Partner placement review using the new reporting. Worth running a 4-week placement audit before deciding whether to exclude the full network, since selective exclusion of low-quality placements may now outperform wholesale exclusion. PPC News Feed • Week of 11 May 2026
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Original newsletter text and archive evidence
Search Partner Network gets full placement reporting
Google Ads has rolled out full placement reporting for the Search Partner Network, which is surfaced via the PPC News Feed. Advertisers can now see specific placement-level performance data across the Search Partner Network: closing the long-standing gap where Search Partners delivered traffic with effectively no placement visibility. The change directly addresses the Anthony Higman commentary from Week 19 about the data-collection asymmetry between what Google takes and what Google shows.
The structural value is that practitioners can now run actual diagnostics on Search Partner traffic quality: identifying which placements are delivering converting traffic, which are wasting spend, and which warrant exclusion. The previous workflow of "exclude Search Partners entirely or accept the black box" now has a third option: data-driven placement-level optimisation.
For you, this means Google Ads accounts with Search Partners enabled should plan a structured Search Partner placement review using the new reporting. Worth running a 4-week placement audit before deciding whether to exclude the full network, since selective exclusion of low-quality placements may now outperform wholesale exclusion.
PPC News Feed • Week of 11 May 2026
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