Google Ads · Status at source date: Newsletter archive
Shop visits are now available as an account-level goal in Google Ad Grants
Nonprofits using Google Ad Grants can now set shop visits as an account-level goal - a capability that previously returned an error in Ad Grant accounts. For organisations with physical locations, such as museums, community centres, or service locations, this enables optimising campaigns based on actual footfall rather than proxy metrics.
What changed
Jason King shared a screenshot from a museum account showing measurable visits driven by Ad Grant campaigns, demonstrating that the feature is now functional. The change is particularly relevant for nonprofits whose success depends on in-person engagement rather than online conversions.
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Original newsletter text and archive evidence
Shop visits are now available as an account-level goal in Google Ad Grants
Nonprofits using Google Ad Grants can now set shop visits as an account-level goal - a capability that previously returned an error in Ad Grant accounts. For organisations with physical locations, such as museums, community centres, or service locations, this enables optimising campaigns based on actual footfall rather than proxy metrics.
Jason King shared a screenshot from a museum account showing measurable visits driven by Ad Grant campaigns, demonstrating that the feature is now functional. The change is particularly relevant for nonprofits whose success depends on in-person engagement rather than online conversions.
Source captured . No explicit first-contributor label was provided for this update.
