Google Ads · Status at source date: Newsletter archive
Google Ads adds account-level placement exclusions across all campaign types
Google Ads now supports account-level placement exclusions, allowing advertisers to block unwanted inventory across all campaigns from a single list. Previously, exclusions had to be managed individually at the ad group or campaign level.
What changed
The feature applies across Performance Max, Demand Gen, YouTube, and Display campaigns simultaneously.
Why it matters for advertisers
For you, this means more efficient brand safety management and the ability to steer spend away from low-quality placements without maintaining separate exclusion lists per campaign. Note: the feature is still in beta and not yet available in all accounts.
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Original newsletter text and archive evidence
Google Ads adds account-level placement exclusions across all campaign types
Google Ads now supports account-level placement exclusions, allowing advertisers to block unwanted inventory across all campaigns from a single list. Previously, exclusions had to be managed individually at the ad group or campaign level. The feature applies across Performance Max, Demand Gen, YouTube, and Display campaigns simultaneously. For you, this means more efficient brand safety management and the ability to steer spend away from low-quality placements without maintaining separate exclusion lists per campaign. Note: the feature is still in beta and not yet available in all accounts.
Source captured . No explicit first-contributor label was provided for this update.
