Google Ads · Status at source date: Newsletter archive
Site Visits asset officially launches in Google Ads
Google has officially introduced the Site Visits asset for Google Ads. You can see visit metrics in Search, Performance Max, and AI Max ads: boosting both ad performance and credibility by showing past visit volume to the advertised location or website.
What changed
The asset type is new to Google's official launch list, having previously been visible only in tests.
Why it matters for advertisers
For you, this means physical-location advertisers should evaluate the Site Visits asset against current location and call extensions. The visit-count signal is likely to perform well for established businesses with significant historical traffic; less useful for new openings or low-volume locations, where the visible visit count may undermine the conversion message. Worth testing on multi-location accounts where some locations have strong visit volume, and others are still ramping.
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Original newsletter text and archive evidence
Site Visits asset officially launches in Google Ads
Google has officially introduced the Site Visits asset for Google Ads. You can see visit metrics in Search, Performance Max, and AI Max ads: boosting both ad performance and credibility by showing past visit volume to the advertised location or website. The asset type is new to Google's official launch list, having previously been visible only in tests.
For you, this means physical-location advertisers should evaluate the Site Visits asset against current location and call extensions. The visit-count signal is likely to perform well for established businesses with significant historical traffic; less useful for new openings or low-volume locations, where the visible visit count may undermine the conversion message. Worth testing on multi-location accounts where some locations have strong visit volume, and others are still ramping.
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