Google Ads · Status at source date: Newsletter archive
The Content API for Shopping gets a sunset extension
Google has extended the Content API for Shopping timeline, reported by Search Engine Roundtable. Developers gain more time to migrate to the Merchant API.
Why it matters for advertisers
For you, this means migration pressure eases but does not disappear, so keep the Merchant API move on your roadmap.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Source referenced in newsletterSearch Engine Roundtable
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Original newsletter text and archive evidence
The Content API for Shopping gets a sunset extension
Google has extended the Content API for Shopping timeline, reported by Search Engine Roundtable. Developers gain more time to migrate to the Merchant API. For you, this means migration pressure eases but does not disappear, so keep the Merchant API move on your roadmap.
Source captured . No explicit first-contributor label was provided for this update.
