Google tests darker mobile sitelinks with arrows

What changed

Check how existing sitelinks render on mobile and keep their labels and destinations distinct. The screenshot does not establish a broad rollout or a change in click-through rate.

Review sitelink wording and destinations as a set: each should offer a distinct, useful next step. If the darker treatment appears, record the device and query context. Keep any performance comparison separate from changes to copy, bids or budgets so that a layout observation is not given credit for an unrelated result.

The reported arrows and darker styling concern the presentation of existing navigational choices. They do not demonstrate that a new destination type or targeting control has been introduced. This distinction helps account teams avoid spending time looking for a setting that may belong to a platform-controlled experiment rather than an advertiser-controlled feature.

A useful sitelink audit checks that each destination answers a different high-value question, remains available on mobile and makes sense when viewed without the rest of the website navigation. Remove duplicate or misleading paths through the normal editing process, not because a darker style has appeared. If later reporting suggests a material change in sitelink use, compare the affected assets and destinations first. The design can remain a possible explanation without becoming an unsupported claim about why customers converted.

Why it matters for advertisers

Small presentation changes can alter which sitelinks attract attention without changing the underlying offer. A visual test alone cannot establish a durable lift in click-through rate or conversion quality.