Google Ads · Status at source date: Newsletter archive
👋 Welcome to Part 2 of the Week 21 edition.
If you're joining here directly, Part 1 covered Google Marketing Live 2026 and Google I/O: more than 30 launches reshaping Search, YouTube, Commerce, Measurement, and Creative. Catch up on Part 1 →
What changed
In this part, we cover Microsoft Advertising Activate 2026: the structural launches and previews from Microsoft's flagship advertiser event on Tuesday, 19 May. The headline read: Microsoft is closing the most-cited gaps with Google (Import Centre, Cross-Account Portfolio Bidding, DDA, Custom Columns) while previewing the next wave of agentic capabilities (Audience generation via Copilot, Clarity AI Visibility, CAPI). Plus: Kelli Kemery's Holiday 2026 consumer research that rewrites the Q4 planning picture.
AdWorld Experience returns to Bologna for its 2026 edition - the European PPC event where practitioners get unfiltered conversations about what's actually working on stage and over dinner. Gianpaolo Lorusso and his team have built one of the most honest paid media gatherings in our industry.
PMC readers get 10% off with the code PPCNEWS10.
Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Source referenced in newsletterCatch up on Part 1 →
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- Source referenced in newsletterRegister for AdWorld Experience 2026
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Original newsletter text and archive evidence
👋 Welcome to Part 2 of the Week 21 edition.
If you're joining here directly, Part 1 covered Google Marketing Live 2026 and Google I/O: more than 30 launches reshaping Search, YouTube, Commerce, Measurement, and Creative. Catch up on Part 1 →
In this part, we cover Microsoft Advertising Activate 2026: the structural launches and previews from Microsoft's flagship advertiser event on Tuesday, 19 May. The headline read: Microsoft is closing the most-cited gaps with Google (Import Centre, Cross-Account Portfolio Bidding, DDA, Custom Columns) while previewing the next wave of agentic capabilities (Audience generation via Copilot, Clarity AI Visibility, CAPI). Plus: Kelli Kemery's Holiday 2026 consumer research that rewrites the Q4 planning picture.
AdWorld Experience returns to Bologna for its 2026 edition - the European PPC event where practitioners get unfiltered conversations about what's actually working on stage and over dinner. Gianpaolo Lorusso and his team have built one of the most honest paid media gatherings in our industry.
PMC readers get 10% off with the code PPCNEWS10.
Source captured . No explicit first-contributor label was provided for this update.
