Meta Ads · Status at source date: Newsletter archive
WhatsApp Status ad placement rolling out automatically via Advantage+ Placements
Bram Van der Hallen has confirmed that the WhatsApp Status ad placement is now being automatically enabled for Traffic campaigns optimising for link clicks, daily unique reach, or impressions when Advantage+ Placements is active at the ad set level. Meta also added an option to include WhatsApp users whose age is unknown, which may increase reach at the cost of defined audience composition.
What changed
Meta recommends a full-screen vertical (9:16) creative. Advertisers without a WhatsApp profile linked in Ads Manager will have Meta use their Facebook Page entity to serve the format.
Why it matters for advertisers
For you, this means auditing Traffic campaigns to confirm whether WhatsApp Status is intentionally included or excluded: the placement is enabled automatically and requires deliberate opt-out if it doesn't align with your creative strategy or audience brief.
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WhatsApp Status ad placement rolling out automatically via Advantage+ Placements
Bram Van der Hallen has confirmed that the WhatsApp Status ad placement is now being automatically enabled for Traffic campaigns optimising for link clicks, daily unique reach, or impressions when Advantage+ Placements is active at the ad set level. Meta also added an option to include WhatsApp users whose age is unknown, which may increase reach at the cost of defined audience composition. Meta recommends a full-screen vertical (9:16) creative. Advertisers without a WhatsApp profile linked in Ads Manager will have Meta use their Facebook Page entity to serve the format.
For you, this means auditing Traffic campaigns to confirm whether WhatsApp Status is intentionally included or excluded: the placement is enabled automatically and requires deliberate opt-out if it doesn't align with your creative strategy or audience brief.
Source captured . No explicit first-contributor label was provided for this update.
