YouTube · Status at source date: Newsletter archive
YouTube expands Gemini-powered creator-insights tools at Cannes Lions
Google has announced a set of Gemini-built insights tools for YouTube at Cannes Lions 2026, on the Ads & Commerce blog. New trending insights in Google Ads Insights Finder give US advertisers a more granular, real-time view of what is popular on YouTube.
What changed
Selected Brand Pulse report metrics now appear in Insights Finder, giving brands a unified read of their paid and organic presence. A new Content & Creator Insights API provides richer data on creators and audiences for agency media planning, and Gemini will soon offer creative optimisation tips for Demand Gen campaigns.
The tools lean into what Google calls the creator-marketing era, aiming to make creator selection and trend-spotting more data-driven than reach-led.
Why it matters for advertisers
For you, this means brands and agencies investing in YouTube gain better trend intelligence and creator data to plan against. Worth using Insights Finder's trend data to align creative and creator partnerships with what is actually gaining traction, rather than relying on lagging indicators.
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Original newsletter text and archive evidence
YouTube expands Gemini-powered creator-insights tools at Cannes Lions
Google has announced a set of Gemini-built insights tools for YouTube at Cannes Lions 2026, on the Ads & Commerce blog. New trending insights in Google Ads Insights Finder give US advertisers a more granular, real-time view of what is popular on YouTube. Selected Brand Pulse report metrics now appear in Insights Finder, giving brands a unified read of their paid and organic presence. A new Content & Creator Insights API provides richer data on creators and audiences for agency media planning, and Gemini will soon offer creative optimisation tips for Demand Gen campaigns.
The tools lean into what Google calls the creator-marketing era, aiming to make creator selection and trend-spotting more data-driven than reach-led.
For you, this means brands and agencies investing in YouTube gain better trend intelligence and creator data to plan against. Worth using Insights Finder's trend data to align creative and creator partnerships with what is actually gaining traction, rather than relying on lagging indicators.
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