INDEPENDENT MINDS. SHARED AMBITION.
THE COLLECTIVE SCREENING ROOM · 12 SEPTEMBER 2026

Good videos.
Better decisions.

Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.

306
searchable videos
17
creator listings
75
descriptions or transcripts reviewed
311
records in the research catalogue
FIND YOUR NEXT LESSON

Explore the video library.

Reset filters

4 videos found · Page 1 of 1

Published by Erum Shaheen - Google Ads
Transcript sampled

How to Price and Run a PPC Agency (Real Talk with a 27-Year PPC Veteran)

By Erum Shaheen with Julie Friedman Bacchini. Original video and artwork belong to their respective creators.

Uploaded
89 viewsObserved · exact displayView count source
YouTube channel: Erum Shaheen - Google Ads · checked Metadata checked Content review date not recorded

Julie Friedman Bacchini compares PPC pricing models, explains her preference for charging by scope, and discusses client budget cuts and written account-management procedures.

Agency OperationsPricing And ProfitabilityHiring And Team

Commercial context: Host promotes an audit call, training, a checklist and newsletter; guest discusses her own consultancy. No independent finding about paid sponsorship.

Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. Pricing preferences are the guest's experience, not a universal fee benchmark. The guest says Neptune Moon is currently a solo operation; do not describe this as a large-agency case study. The title's exact 27-year experience claim was not independently audited. Business setup sections were not sampled. No full video viewing. Auto-generated captions may contain errors.

Research notes and useful timestamps

Why explore it: Useful for agency owners reviewing their service scope, fee model and team responsibilities.

08:05 Choosing a PPC Pricing Model13:45 Handling Client Budget Cuts18:05 Maintaining Quality Across Client Accounts20:43 Audits Versus Ongoing Account Management

Published by Erum Shaheen - Google Ads
Transcript sampled

Why Is the M-Shaped Career Path New in Google Media Buying? (ft. Benjamin Wenner)

By Erum Shaheen with Benjamin Wenner. Original video and artwork belong to their respective creators.

Uploaded
157 viewsObserved · exact displayView count source
YouTube channel: Erum Shaheen - Google Ads · checked Metadata checked Content review date not recorded

Benjamin Wenner and Erum Shaheen discuss combining deep PPC expertise with complementary skills, developing staff within an agency and matching specialist knowledge to client work.

Agency OperationsHiring And TeamAutomation and AI

Commercial context: Host promotes an audit call, Google Ads training, a checklist and newsletter. No independent finding about paid sponsorship.

Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. Career models, learning timelines and hiring expectations are practitioner opinions, not established industry requirements. No hiring outcomes, pricing gains or AI workflows were independently tested. No full video viewing. Auto-generated captions may contain errors.

Research notes and useful timestamps

Why explore it: Useful for agency owners defining training plans and the capabilities needed for complex client accounts.

03:10 The Shift Toward Expecting T-Shaped Skills Out of the Box11:16 Balancing Core and Complementary Skills28:07 Staffing and Skill Expectations in Agencies33:39 Adapting Agency Staffing to Evolving Skills

Published by Erum Shaheen - Google Ads
Transcript sampled

Google Ads Expert: AI Is Making PPC HARDER, Not Easier | Erum ft. Jyll Saskin

By Erum Shaheen with Jyll Saskin Gales. Original video and artwork belong to their respective creators.

Uploaded
395 viewsObserved · exact displayView count source
YouTube channel: Erum Shaheen - Google Ads · checked Metadata checked Content review date not recorded

Jyll Saskin Gales discusses guiding automation through account inputs, with conversion tracking, customer data and creative as her three foundations. She and Erum Shaheen also discuss offer strength and the strategic role of the media buyer.

Google AdsAutomation and AIConversion TrackingCreative StrategyPaid Media Strategy

Commercial context: YouTube labels the video a collaboration between Erum Shaheen and Jyll Saskin Gales. Host promotes training and services; guest promotes coaching and Inside Google Ads. No independent finding about paid sponsorship.

Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. A July 2026 practitioner interview, not current implementation documentation. AI Max, Performance Max, audience eligibility and product-transition dates were not independently verified in this intake. Customer-data use depends on applicable eligibility, consent and policy requirements; this is not a blanket instruction to upload lists. Client outcomes are self-reported and do not establish expected returns. No full video viewing. Auto-generated captions may contain errors.

Research notes and useful timestamps

Why explore it: Helps owners structure an account review around business inputs and the offer, alongside campaign controls.

02:59 Working With Automation Effectively08:56 Building a Strong Account Foundation12:04 Why Strong Offers Drive Results16:12 Become a Strategist, Not a Button Pusher

Published by Erum Shaheen - Google Ads
Transcript sampled

The Only Microsoft Ads Masterclass You need to take | Your Next Potential PPC Ads

By Erum Shaheen with Navah Hopkins. Original video and artwork belong to their respective creators.

Uploaded
198 viewsObserved · exact displayView count source
YouTube channel: Erum Shaheen - Google Ads · checked Metadata checked Content review date not recorded

Erum Shaheen interviews Microsoft Advertising liaison Navah Hopkins about evaluating Microsoft Ads alongside Google. The sampled discussion covers reviewing imported ads for platform differences and allocating budget according to observed performance.

Microsoft AdsBudget And BiddingPaid Media Strategy

Commercial context: Guest is Microsoft Advertising's Ads Liaison, confirmed on Microsoft's author page. Description promotes Microsoft resources and the host's agency services. Paid sponsorship was not independently established.

Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. The original chapters spell the guest's first name Nava; her official Microsoft profile confirms Navah. Vendor interview, not a comprehensive course or independent comparison despite the original title. Specific feature availability, audience claims, reporting visibility, cost comparisons and learning-period thresholds were not independently verified. Budget figures in the interview are not universal rules or performance guarantees. No full video viewing. Auto-generated captions may contain errors.

Research notes and useful timestamps

Why explore it: Adds Microsoft Advertising coverage for owners evaluating a second paid-search channel.

23:01 Common Microsoft Ads Strategy Mistakes26:07 Google and Microsoft Budget Split28:51 Microsoft Ads Learning Period30:26 Microsoft Ads Incremental Value

CREDIT WHERE IT BELONGS

Meet the people behind the lessons.

Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.

COMMUNITY CONTEXT

The questions behind the search.

Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.

Creative strategy

Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.

2026-03-29

Who's reputable to learn from?

The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.

2024-10-23

best advanced gogle ads courses for 2024?

An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.

2024-07-08

Best YouTuber about gAds

Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.

2024-06-12