Good videos.
Better decisions.
Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.
- 306
- searchable videos
- 17
- creator listings
- 75
- descriptions or transcripts reviewed
- 311
- records in the research catalogue
One video. One useful decision.
Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Bring this question: Which problem after the click should our agency take responsibility for?
Watch on YouTubeHow I Build an Elite Creative Strategy for a Brand in One Sitting
Video and thumbnail: Dara Denney
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Bring this question: Which customer objection deserves the next creative test?
Watch on YouTubePerformance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Bring this question: What evidence should we check before changing the account structure?
Watch on YouTubePlayers connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.
Explore the video library.
4 videos found · Page 1 of 1
How to Price and Run a PPC Agency (Real Talk with a 27-Year PPC Veteran)
By Erum Shaheen with Julie Friedman Bacchini. Original video and artwork belong to their respective creators.
Julie Friedman Bacchini compares PPC pricing models, explains her preference for charging by scope, and discusses client budget cuts and written account-management procedures.
Commercial context: Host promotes an audit call, training, a checklist and newsletter; guest discusses her own consultancy. No independent finding about paid sponsorship.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. Pricing preferences are the guest's experience, not a universal fee benchmark. The guest says Neptune Moon is currently a solo operation; do not describe this as a large-agency case study. The title's exact 27-year experience claim was not independently audited. Business setup sections were not sampled. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Useful for agency owners reviewing their service scope, fee model and team responsibilities.
08:05 Choosing a PPC Pricing Model13:45 Handling Client Budget Cuts18:05 Maintaining Quality Across Client Accounts20:43 Audits Versus Ongoing Account Management
Why Is the M-Shaped Career Path New in Google Media Buying? (ft. Benjamin Wenner)
By Erum Shaheen with Benjamin Wenner. Original video and artwork belong to their respective creators.
Benjamin Wenner and Erum Shaheen discuss combining deep PPC expertise with complementary skills, developing staff within an agency and matching specialist knowledge to client work.
Commercial context: Host promotes an audit call, Google Ads training, a checklist and newsletter. No independent finding about paid sponsorship.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. Career models, learning timelines and hiring expectations are practitioner opinions, not established industry requirements. No hiring outcomes, pricing gains or AI workflows were independently tested. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Useful for agency owners defining training plans and the capabilities needed for complex client accounts.
03:10 The Shift Toward Expecting T-Shaped Skills Out of the Box11:16 Balancing Core and Complementary Skills28:07 Staffing and Skill Expectations in Agencies33:39 Adapting Agency Staffing to Evolving Skills
Google Ads Expert: AI Is Making PPC HARDER, Not Easier | Erum ft. Jyll Saskin
By Erum Shaheen with Jyll Saskin Gales. Original video and artwork belong to their respective creators.
Jyll Saskin Gales discusses guiding automation through account inputs, with conversion tracking, customer data and creative as her three foundations. She and Erum Shaheen also discuss offer strength and the strategic role of the media buyer.
Commercial context: YouTube labels the video a collaboration between Erum Shaheen and Jyll Saskin Gales. Host promotes training and services; guest promotes coaching and Inside Google Ads. No independent finding about paid sponsorship.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. A July 2026 practitioner interview, not current implementation documentation. AI Max, Performance Max, audience eligibility and product-transition dates were not independently verified in this intake. Customer-data use depends on applicable eligibility, consent and policy requirements; this is not a blanket instruction to upload lists. Client outcomes are self-reported and do not establish expected returns. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Helps owners structure an account review around business inputs and the offer, alongside campaign controls.
02:59 Working With Automation Effectively08:56 Building a Strong Account Foundation12:04 Why Strong Offers Drive Results16:12 Become a Strategist, Not a Button Pusher
The Only Microsoft Ads Masterclass You need to take | Your Next Potential PPC Ads
By Erum Shaheen with Navah Hopkins. Original video and artwork belong to their respective creators.
Erum Shaheen interviews Microsoft Advertising liaison Navah Hopkins about evaluating Microsoft Ads alongside Google. The sampled discussion covers reviewing imported ads for platform differences and allocating budget according to observed performance.
Commercial context: Guest is Microsoft Advertising's Ads Liaison, confirmed on Microsoft's author page. Description promotes Microsoft resources and the host's agency services. Paid sponsorship was not independently established.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. The original chapters spell the guest's first name Nava; her official Microsoft profile confirms Navah. Vendor interview, not a comprehensive course or independent comparison despite the original title. Specific feature availability, audience claims, reporting visibility, cost comparisons and learning-period thresholds were not independently verified. Budget figures in the interview are not universal rules or performance guarantees. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Adds Microsoft Advertising coverage for owners evaluating a second paid-search channel.
23:01 Common Microsoft Ads Strategy Mistakes26:07 Google and Microsoft Budget Split28:51 Microsoft Ads Learning Period30:26 Microsoft Ads Incremental Value
Meet the people behind the lessons.
Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.
- Ad BadgerOriginal publisher video
- Analytics ManiaCreator channel
- Andrew Lolk Talks PPCCreator channel
- Ben HeathCreator channel
- Dara DenneyCreator channel
- Ed LeakeCreator channel
- Erum Shaheen - Google AdsCreator channel
- FeedArmyCreator channel
- Google AdsOriginal publisher video
- LinkedIn Ads ShowCreator channel
- Miles & Bob: PPC MasteryCreator channel
- OptmyzrOriginal publisher video
- Paid Media ProsCreator channel
- RustyBrick Barry Schwartz Search Engine RoundtableCreator channel
- Surfside PPCCreator channel
- Thomas EccelCreator channel
- ZoCo MarketingOriginal publisher video
The questions behind the search.
Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.
Creative strategy
Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.
2026-03-29Who's reputable to learn from?
The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.
2024-10-23best advanced gogle ads courses for 2024?
An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.
2024-07-08Best YouTuber about gAds
Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.
2024-06-12Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?
Discussion points to hands-on walkthroughs, Skillshop, Surfside PPC, PPC Mastery and other creators; experience and course preferences differ.
2026-08-03