Good videos.
Better decisions.
Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.
- 306
- searchable videos
- 17
- creator listings
- 75
- descriptions or transcripts reviewed
- 311
- records in the research catalogue
One video. One useful decision.
Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Bring this question: Which problem after the click should our agency take responsibility for?
Watch on YouTubeHow I Build an Elite Creative Strategy for a Brand in One Sitting
Video and thumbnail: Dara Denney
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Bring this question: Which customer objection deserves the next creative test?
Watch on YouTubePerformance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Bring this question: What evidence should we check before changing the account structure?
Watch on YouTubePlayers connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.
Explore the video library.
306 videos found · Page 1 of 16
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
By PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Commercial context: PPC Hub and related systems promoted by the publisher.
Review limits: Agency growth and productivity claims are the guest's account, not independently audited results. The interview promotes the host's community and systems; recommendations about staffing are context-specific.
Research notes and useful timestamps
Why explore it: The strongest owner-specific choice: it connects the service offer to outcomes after the click and raises concrete questions about staffing, pricing and delivery quality.
04:35 Where to start with CRO18:45 Fundamentals before agents22:05 Charging for the work25:45 A campaign that never went live
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Commercial context: Storyblocks sponsorship is explicitly disclosed; sponsor segment starts at 10:25.
Review limits: DTC examples; transfer to B2B or local lead generation needs adaptation. Performance and scale claims in the description were not independently verified.
Research notes and useful timestamps
Why explore it: Adds the customer-research and creative-planning depth missing from PMC's current Creative Hub walkthrough. Closely matches the learning needs raised in the Reddit creative-strategy discussions.
01:21 Reputation analysis07:31 Customer review mining11:15 Turn research into strategy13:00 Find creative gaps
Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
By Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Commercial context: Published by a PPC software vendor; includes Optmyzr promotion.
Review limits: Practitioner framework, not a controlled comparison or universal structure prescription. Current feature details and performance claims have not been independently reproduced.
Research notes and useful timestamps
Why explore it: A substantial ecommerce account-review resource that fills a Performance Max gap in the current library.
09:20 Conversion tracking cleanup12:40 Profit versus revenue14:40 Audience signals25:30 Feed health and creative
A practical tutorial on Google Ads conversion setup through Tag Manager, including dynamic conversion values, testing, enhanced conversions and a consent-mode segment.
Commercial context: Description promotes the creator's courses; paid courses are not required to view the video.
Review limits: January interface walkthrough: verify current controls before implementation. The brief consent segment is not a complete implementation or legal assessment.
Research notes and useful timestamps
Why explore it: Gives the library an implementation lesson to complement its existing short tracking explainer and GA4 mistakes video.
00:25 GA4 imports and native conversions10:28 Dynamic values15:31 Verify and test17:40 Enhanced conversions
Take your Google Ads audits to the next level | Scaling with Bob EP3
By Miles and Bob / PPC Mastery
An audit discussion that starts with business goals and structured data, then explores AI-assisted analysis and client-facing reporting using a lead-generation case.
Commercial context: Publisher promotes PPC Hub and lead-magnet audit templates.
Review limits: 2025 material: use the process, recheck product-specific AI and tracking details. Template links promote a newsletter; no subscription or download required for this recommendation. No full-video viewing; research depth is stated under evidence_type and transcript_review. Use the explicit current-source import-window caveat beside the player. This does not validate every AI or tracking instruction in the video.
Research notes and useful timestamps
Why explore it: A useful example of making an audit answer business questions, complementing PMC's existing paid-search review guide.
Make it useful: Write the business question before exporting data; compare how the audit's evidence would support a client decision.
Evidence reviewed: Sampled 00:00–02:46, 03:00–05:10, 09:00–11:00 and 21:00–22:20. Timestamps here are transcript locators, not creator chapters.
03:14 Business goals and questions (transcript)04:23 Data quality and structure (transcript)09:20 Understanding the data (transcript)
A walkthrough of AI-assisted daily briefings, client follow-up monitoring, creative delivery reports, strategy reporting and ad-library research within a creative agency.
Commercial context: Explicitly sponsored by Anthropic; includes a paid-promotion label.
Review limits: Tool functionality, connector access, paid-plan requirements and claimed time savings were not tested. Do not infer competitor profitability from ad longevity or the creator's AI analysis.
Research notes and useful timestamps
Why explore it: Concrete operating examples for reducing coordination work. Particularly useful for PMC owners designing a repeatable editorial or agency workflow.
04:05 Client monitoring06:33 Strategy reporting10:46 Updated ad-library analysis
How Brooke Osmundson Manages Multiple Google Ads Accounts Without a Large Team
By Optmyzr, with Brooke Osmundson
Brooke Osmundson discusses selecting AI tools for writing, campaign work and productivity, with attention to verification, brand constraints and CRM data.
Commercial context: Vendor-published interview with Optmyzr promotion.
Review limits: An interview about practice, not a full operational walkthrough or verified productivity benchmark. The guest's in-house, regulated-product context differs from a general agency.
Research notes and useful timestamps
Why explore it: A short operating perspective for owners who cannot add specialist headcount. Its stated emphasis on human checking makes it useful alongside more ambitious AI demonstrations.
What Do You Optimize for When the Sale Happens 2 Years Later? | PPC TH 129
By Optmyzr / PPC Town Hall, with David Newson
A wealth-management marketing discussion about weak lead quality, delayed sales, early indicators of intent and the difficulty of connecting CRM outcomes to advertising.
Commercial context: Vendor-published interview with Optmyzr promotion.
Review limits: One specialist vertical: poor PMax results, six-minute engagement and LLM lead-share claims are anecdotes, not general benchmarks. Avoid reproducing the privacy, hashing or platform-window discussion as implementation guidance without a separate current-source check.
Research notes and useful timestamps
Why explore it: Adds an advanced lead-generation perspective that challenges simple conversion-count reporting. Best suited to owners handling long consideration periods.
02:59 Long sales cycles04:46 CRM and privacy constraints18:30 Certainty and probability
6 Essential Amazon Skills to Master in 2026 (Scale Your Brand) [The PPC Den Podcast]
By Ad Badger / The PPC Den, with Michael Erickson Facchin and Noemi Bolojan
An Amazon strategy interview covering inventory, PPC alignment with business goals, SKU profitability, non-converting spend, bids, budgets and search-query data.
Commercial context: Ad Badger software, newsletter and playbook promoted.
Review limits: Practitioner discussion, not a verified benchmark or a complete Amazon setup course. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Connects marketplace advertising decisions to stock and product economics.
How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables [The PPC Den Podcast]
By Ad Badger
An Amazon PPC audit workflow using bulk-file exports and pivot tables to inspect campaigns, match types, placements and product performance.
Commercial context: Ad Badger software, newsletter, checklist and playbook promoted.
Review limits: Workflow described by the publisher; spreadsheet analysis and account actions were not reproduced. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Provides a concrete account-review workflow for marketplace specialists.
A lead-scoring workflow using CRM or marketing-automation data to identify valuable leads and feed better outcomes back into Google Ads.
Commercial context: God Tier Ads training and framework promoted.
Review limits: Workflow and integrations not executed; scoring logic must be adapted to the business. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Relevant to owners whose reported conversion volume does not match sales quality.
PPC Pricing Models: Getting Hired Full-Time Could Be Your Agency's Offer
By Ed Leake
A client-acquisition idea in which a practitioner first takes an embedded marketing role, proves value, and may later introduce agency services.
Commercial context: Promotes the creator’s agency-owner community.
Review limits: Despite the title, the description concerns client acquisition and service positioning rather than a comparison of fee structures. Employment terms and commercial suitability are context-specific; not assessed here.
Research notes and useful timestamps
Why explore it: An alternative service-entry model for agency owners considering how to earn client trust.
Why Growing Your PPC Agency Can Kill It - Avoid these 9 fatal mistakes with Sam Tomlinson
By Ed Leake, with Sam Tomlinson
An agency-management interview covering accountability, scaling mistakes, billable work, overcommitment and planning.
Commercial context: God Tier Ads framework and guest newsletter promoted.
Review limits: Advice is based on practitioner experience; no independently audited agency results. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Directly addresses delivery capacity and management decisions faced by agency owners.
Google discusses the distinct roles of attribution, incrementality tests and marketing mix modelling, including conflicting results and stakeholder communication.
Commercial context: First-party Google product education; discusses Meridian and other Google measurement products.
Review limits: Platform-publisher perspective; product availability and suitability for a particular account were not tested. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Helps owners frame measurement choices and client conversations beyond last-click reporting.
One year testing Meridian: Real agency results and takeaways
By Google Ads, with Ginny Marvin, Patrick Gilbert and Nechama Teigman
AdVenture Media practitioners discuss a year implementing Meridian for clients, including data preparation and practical lessons.
Commercial context: Published by Google; promotes Meridian and Ads Decoded.
Review limits: Guest-reported implementation experience and outcomes; not independent validation of the model. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Adds an agency implementation perspective to the official measurement overview.
The LinkedIn Ads ABM 2026 Playbook: How to Target Accounts Like a Boss | The LinkedIn Ads Show
By AJ Wilcox / The LinkedIn Ads Show
A LinkedIn account-based marketing discussion covering company lists, list matching, decision-maker targeting, campaign structure and reporting.
Commercial context: Promotes LinkedIn Ads Fanatics courses and related services.
Review limits: List match-rate and effectiveness claims are creator-reported; platform features not independently reproduced. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: Useful for B2B teams designing account-based campaigns and evaluating list quality.
Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2
By Miles & Bob: PPC Mastery
A behind-the-scenes episode about a freelance PPC offer and onboarding a lead-generation client, with a downloadable question list.
Commercial context: PPC Hub, newsletter, templates and downloads promoted.
Review limits: Description is brief; detailed onboarding methodology has not been transcript-verified. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: A useful starting point for reviewing what an agency needs to learn about a client before changing campaigns.
A setup tutorial covering non-skippable reach campaigns, formats, bidding, network and device choices, audience settings, ad creation, and performance reporting.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Description and chapters only; no full viewing or transcript review. Player remained at 0:00 in observed snapshots: sustained playback is unverified.
Research notes and useful timestamps
Why explore it: A practical reference when preparing a YouTube reach campaign and documenting the settings that need review.
A walkthrough of creating a Reddit lead campaign and form, checking lead reporting, and downloading submitted lead details.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Summary relies on description and chapter metadata, not a reviewed transcript or full viewing. Creator calls the feature beta; present-day eligibility and interface have not been independently established.
Research notes and useful timestamps
Why explore it: Useful for planning the operational steps of a Reddit lead-generation test, including how the resulting leads reach the team.
A broad TikTok Ads course covering account setup, pixel installation, creative production, campaign testing, Search Ads, Spark Ads, GMV Max and retargeting.
Commercial context: Description explicitly discloses affiliate relationships and promotes ad credits and production tools.
Review limits: Descriptions and chapter labels reviewed; course not watched in full and present-day interfaces or regional availability not tested. View counts are dated observations, not a measure of accuracy or business results.
Research notes and useful timestamps
Why explore it: A structured entry point for teams expanding into TikTok, with coverage extending beyond basic account setup.
Meet the people behind the lessons.
Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.
- Ad BadgerOriginal publisher video
- Analytics ManiaCreator channel
- Andrew Lolk Talks PPCCreator channel
- Ben HeathCreator channel
- Dara DenneyCreator channel
- Ed LeakeCreator channel
- Erum Shaheen - Google AdsCreator channel
- FeedArmyCreator channel
- Google AdsOriginal publisher video
- LinkedIn Ads ShowCreator channel
- Miles & Bob: PPC MasteryCreator channel
- OptmyzrOriginal publisher video
- Paid Media ProsCreator channel
- RustyBrick Barry Schwartz Search Engine RoundtableCreator channel
- Surfside PPCCreator channel
- Thomas EccelCreator channel
- ZoCo MarketingOriginal publisher video
The questions behind the search.
Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.
Creative strategy
Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.
2026-03-29Who's reputable to learn from?
The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.
2024-10-23best advanced gogle ads courses for 2024?
An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.
2024-07-08Best YouTuber about gAds
Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.
2024-06-12Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?
Discussion points to hands-on walkthroughs, Skillshop, Surfside PPC, PPC Mastery and other creators; experience and course preferences differ.
2026-08-03