Good videos.
Better decisions.
Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.
- 306
- searchable videos
- 17
- creator listings
- 75
- descriptions or transcripts reviewed
- 311
- records in the research catalogue
One video. One useful decision.
Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Bring this question: Which problem after the click should our agency take responsibility for?
Watch on YouTubeHow I Build an Elite Creative Strategy for a Brand in One Sitting
Video and thumbnail: Dara Denney
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Bring this question: Which customer objection deserves the next creative test?
Watch on YouTubePerformance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Bring this question: What evidence should we check before changing the account structure?
Watch on YouTubePlayers connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.
Explore the video library.
306 videos found · Page 10 of 16
Google Ads + GTM: Server-side conversion tracking setup (w/ Aleksej Lazanski)
By Ed Leake
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Google Ads offline conversion tracking: Setup + automation (w/ Patrick Sam)
By Ed Leake
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Meet the people behind the lessons.
Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.
- Ad BadgerOriginal publisher video
- Analytics ManiaCreator channel
- Andrew Lolk Talks PPCCreator channel
- Ben HeathCreator channel
- Dara DenneyCreator channel
- Ed LeakeCreator channel
- Erum Shaheen - Google AdsCreator channel
- FeedArmyCreator channel
- Google AdsOriginal publisher video
- LinkedIn Ads ShowCreator channel
- Miles & Bob: PPC MasteryCreator channel
- OptmyzrOriginal publisher video
- Paid Media ProsCreator channel
- RustyBrick Barry Schwartz Search Engine RoundtableCreator channel
- Surfside PPCCreator channel
- Thomas EccelCreator channel
- ZoCo MarketingOriginal publisher video
The questions behind the search.
Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.
Creative strategy
Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.
2026-03-29Who's reputable to learn from?
The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.
2024-10-23best advanced gogle ads courses for 2024?
An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.
2024-07-08Best YouTuber about gAds
Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.
2024-06-12Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?
Discussion points to hands-on walkthroughs, Skillshop, Surfside PPC, PPC Mastery and other creators; experience and course preferences differ.
2026-08-03