INDEPENDENT MINDS. SHARED AMBITION.
THE COLLECTIVE SCREENING ROOM · 12 SEPTEMBER 2026

Good videos.
Better decisions.

Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.

Explore the library

Independent selection and research by Paid Media Collective. Videos and thumbnails credited to their original creators below.

319
searchable videos
23
creator listings
88
descriptions or transcripts reviewed
317
records in the research catalogue
THREE PLACES TO START

One video. One useful decision.

Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.

01 / AGENCY OPERATIONS

How he grew his Google Ads agency with CRO and AI w/ Seth Gorton

Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)

Uploaded
1,377 viewsObserved · Source metadata count

Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.

Bring this question: Which problem after the click should our agency take responsibility for?

Watch on YouTube
02 / CREATIVE STRATEGY

How I Build an Elite Creative Strategy for a Brand in One Sitting

Video and thumbnail: Dara Denney

Uploaded
30,063 viewsObserved · Source metadata count

A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.

Bring this question: Which customer objection deserves the next creative test?

Watch on YouTube
03 / PERFORMANCE MAX

Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123

Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo

Uploaded
277 viewsObserved · Source metadata count

Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.

Bring this question: What evidence should we check before changing the account structure?

Watch on YouTube

Players connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.

FIND YOUR NEXT LESSON

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1 video found · Page 1 of 1

Published by Aaron Young | Google Ads | Define Digital Academy
Description reviewed

Google Ads Does Not Convert on the First Click

By Aaron Young, original creator or presenter; Aaron Young | Google Ads | Define Digital Academy, original publisher. Hana Kobzová curated the discovery collection (#Ad; promotes Adzoola).

Uploaded
2,470 viewsObserved · Source metadata countView count source
YouTube channel: Aaron Young | Google Ads | Define Digital Academy · checked Metadata checked Content review date not recorded

Aaron Young discusses why a Google Ads click is not necessarily an immediate conversion and frames campaign evaluation around how people move through a buying journey.

Google AdsMeasurement And AttributionPaid Media Strategy

Commercial context: The creator promotes Define Digital Academy training, advisory services and related offers in the original description. Hana Kobzová’s discovery collection is labelled #Ad and promotes Adzoola.

Review limits: Original description reviewed only; no full-video viewing, transcript review or live-account testing. The summary describes the creator’s material. It does not validate that a method, capability or result will apply to every account. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.

Research notes and useful timestamps

Why explore it: A concise prompt to examine conversion journeys and measurement before judging early campaign results. Apply it to the account’s actual sales cycle and measurement design.

CREDIT WHERE IT BELONGS

Meet the people behind the lessons.

Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.

COMMUNITY CONTEXT

The questions behind the search.

Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.

Creative strategy

Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.

2026-03-29

Who's reputable to learn from?

The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.

2024-10-23

best advanced gogle ads courses for 2024?

An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.

2024-07-08

Best YouTuber about gAds

Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.

2024-06-12